Some of the clients we work with

Sooy+Co. works with privately held, high-value companies to bring value to owners and equity partners.  We work exclusively with C-level executives and equity management partners to help align newly-formed and growing companies many brands with clear focus and positioning.

We are a strategic resource to organizations that understand how strategic thinking and design create experiences that transform their brands, radically differentiate them in their audience's minds and connects with their hearts. We infuse our client's brands with meaning that moves them beyond branding to brand alignment.

If you are interested in discussing how our expertise can be of benefit to your organization, please contact our principal Brian Sooy at 440.809.8970, or email us.  Upon request from a qualified executive, we will send you our client orientation kit.

Innovation-driven organizations

The Clarity process has been recognized for the value it brings to positioning, brand strategy and design communications by a select group of innovation-driven organizations:

  • JMC Steel Group (Atlas Tube, Wheatland Tube)
  • Lubrizol
  • PolyOne Corporation

Brands we Influence

Brands we influence are regional and global organizations whose visual brand frameworks and major brand initiatives incorporate our strategic thinking from Sooy+Co, or typographic elements from Altered Ego Fonts.  This growing list includes

  • The Cleveland Clinic (brand consulting)
  • LG Electronics, Cedarville University, Revlon Cosmetics (Verve font)
  • Zondervan, Tyndale Publishers, Crossway Publishing (Most major Bible translations in the Life Application format are now typeset in Lucerna, a custom Bible typeface

Fresh Design Thinking