The Clarity Process

clarity branding processYour organization's future depends on clarity, and while we can't see into the future, clarity helps you see the big picture now and helps define what your organization will be in that future. We look at the possibilities, open-minded, with a forward-thinking approach.

Clarity™ is our process-driven approach to brand development and design communications. It guides our clients to solutions that define who they are and solve their communications challenges.

Clarity is achieved through strategic thinking that connects with your key audiences and stakeholders. Clarity builds brands that deliver clarity through positioning and differentiation, Clarity enables you to define strategy that will connect your story with your audience, and Clarity informs compelling design solutions and experiences.

Clarity is a four-step path that builds brands that people love:

Context: Discover the current differentiation, expectations, objectives, stakeholders, story and opportunities for brand realignment.

Clarify: Clarity defines the essence of a brand: positioning, focused strategy, brand framework, story, outcomes and tactical design that create clear differentiation and brand alignment.

Connect: The brand expression that connects with your audience through brand identity and framework, design communications and experience solutions.

Continuity:  Reaffirms your brand's meaningful connection through metrics and continual realignment.

To begin the Clarity process today, contact Sooy + Co.

Fresh Design Thinking