Sooy+Co. brings meaning to branding and clarity to communications to create brands that people love. We enable education, nonprofit, and innovation-driven organizations to build community, raise brand awareness and increase mind share through positioning, brand strategy, visual identity and design communications.

We are a strategic resource to organizations that understand how strategic thinking and design create experiences that transform their brands, radically differentiate them in their audience's minds and connects with their hearts. We infuse our client's brands with meaning that moves them beyond branding to brand alignment.

Higher Education and Educational Services:

• Baldwin Wallace College
• Case Western Reserve University
• EdFocus Initiative
• Lorain County Community College
• Oberlin College
• Riverside Community College District
  • Moreno Valley College
  • NORCO College
  • Riverside City College
    
• The University of Akron
• Wayne College
• Western Nebraska Community College
  

Health and Human Services Nonprofits:

• Bellefaire JCB
• Cleveland Clinic Health System
• The MetroHealth System
• Monarch Center for Autism
• The Up Side of Downs
• Second Harvest Food Bank of North Central Ohio
  

Advocacy and Economic Development Nonprofits:

• Entrepreneurship Innovation Institute
• GLIDE (Great Lakes Innovation & Development Enterprise)
• Greater Cleveland Partnership/COSE
• NorTech
• JumpStart, Inc.
  
• Team Lorain County
  

Philanthropic and Grantmaking Organizations:

• The Cleveland Foundation
• Lorain County Community College Foundation
• Riverside Community College District Foundation
• United Way of Greater Lorain County
  

If you are interested in discussing how our expertise can be of benefit to your organization, please contact our principal Brian Sooy at 440.322.5142, ext. 1, or email us.  Upon request from a qualified executive, we will send you our client orientation kit.

Innovation-driven organizations

The Clarity process has been recognized for the value it brings to positioning, brand strategy and design communications by a select group of innovation-driven organizations:

• JMC Steel Group (Atlas Tube, Wheatland Tube)
• Lubrizol
• PolyOne Corporation

Brands we Influence

Brands we influence are regional and global organizations whose visual brand frameworks and major brand initiatives incorporate our strategic thinking from Sooy+Co, or typographic elements from Altered Ego Fonts.  This growing list includes

• The Cleveland Clinic (brand consulting)
• LG Electronics, Cedarville University, Revlon Cosmetics (Verve font)
• Zondervan, Tyndale Publishers, Crossway Publishing (Most major Bible translations in the Life Application format are now typeset in Lucerna, a custom Bible typeface