Addressing the issue of teen homelessness, this Basic Center campaign gives police and counselors the resources they need to reach runaway teens.
Client: Bellefaire JCB Basic Center Program for Runaway and Homeless Teens
Addressing the issue of teen homelessness, this Basic Center campaign targeted two audiences: counselors and police officers, and the teenagers who are at risk.
Client Story
Bellefaire's Homeless Youth Center is a network of services delivered at sites throughout the region. It leverages Bellefaire's partnerships with community resources to deliver an effective response, both short- and long-term. The program works closely with the foster care resources of Bellefaire.
"Thanks again for the design, I cannot thank you enough. The design has been a huge part of the success of the program... it is fabulous. The kids love it, everybody loves it. I really enjoy working with you. Karen McHenry Basic Center Program Manager
Our process discovered that different communications tools were needed
for each audience. Adults who counsel or assist the teens were given
brochures that were simple to carry and distribute. Wallet cards were
made available that provided crucial phone numbers to teens.
Small posters and magnets are being used to target the teens
directly... to be posted in bathrooms stalls and other out of the way places.
