Sooy + Co. has launched a rebranding of Team Lorain County, an independent economic development organization that develops county-wide economic development programs, representing all communities located in Lorain County.

The rebranding project consisted of positioning, visual branding, marketing collateral, and a new web site: www.teamloraincounty.com.

Sooy + Co. redefined TLC's visual brand framework, refreshing the identity, brand focus and differentiation through its Clarity branding process.

Sooy + Co. also created a modular literature system, which includes a marketing kit, with content and design based on research into the information needs of the audiences and stakeholders.

The new site repositions Lorain County as a regional center of economic development, business attraction, retention and expansion.  The site is designed with site selectors as the primary audience, and serves to make information for business attraction, retention and expansion readily available to site selector professionals and stakeholders. Features and content will continue to be added as the site develops.

Team Lorain County is a partner with Cleveland Plus and the Lorain County Growth Partnership.

TLC's newly transformed brand has successfully increased awareness of the organization with their audiences and stakeholders, and raised the awareness of the organization regionally and nationally.