With a desire to gain market share, this community credit union gained a new name and a new brand. Sooy+Co developed branding and message strategy for Sun Center Federal Credit Union, enabling the financial institution to maintain continued growth.
Client Story
To mark the significance of a new community charter, this nonprofit federal credit union transitioned its name to Sun Center and was able to open its doors to all residents of the county it is chartered in. Sooy+Co created a dynamic new visual brand, fully integrated throughout the member experience.
The new brand had to convey:
- Friendly
- Approachable
- High priority on customer-service
- Upscale
With branches located throughout rural and urban Lorain County, Sun Center's visual brand unifies the interiors of all locations (in collaboration with the contractor and interior designer), and maintains continuity through the credit union web site.
Before & After
Formerly Cleveland Center Federal Credit Union, (named for the Cleveland air traffic control center), the generic clip-art style hand-drawn sun was transformed into a dynamic focal point in the new visual identity.
Concepts
After Sooy+Co developed a strategic transition and message strategy, we explored a large number of visual treatments for the sun symbol and typographic branding options. The best options that met the creative brief were presented to the client for review as the cornerstone of the visual brand framework.
Interior Branding
Welcoming customers to Sun Center's newest branch, the name and new symbol were integrated into the interior design.