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Sooy + Co. featured in Recent Publications

Published: The Designer's Guide to Business and Careers

Brian Sooy's article on client management has been included in The Designer's Guide to Business and Careers, How to Succeed on the Job or on Your Own By Peg Faimon

The Designer's Guide to Business and Careers is a comprehensive guide to basic business issues for designers in today's competitive marketplace. You'll find information on how to successfully navigate your design career or start your own studio with case studies, tips, examples and exercises. From choosing a career path to freelancing to striking out on your own, this must-have guide gives you the tools you need to find clients, negotiate prices, understand production basics and stay on top of industry trends.

The book can be purchased at Amazon.

Survival Tactics: focus on relationships

Brian Sooy offers perspective on business survival tactics to Smart Business magazine.  Read what he said about getting back to basics and focusing on the relationship in Survival Tactics.

By Mark Scott
Smart Business Cleveland | May 2009

My Biggest Mistake... fixed!

Brian Sooy of Sooy + Co. in Elyria had to learn to focus on specific markets - My Biggest Mistake
Sunday, May 10, 2009
By Brian Sooy, as told to Plain Dealer reporter Marcia Pledger

Married to the Business

Brian and Lisa Sooy, partners in the Elyria+Cleveland, Ohio branding firm Sooy+Co, are interviewed for the February 2008 COSE Update article Married to the Business.

The article, written by Kristen Hampshire, recalls how Sooy+Co was started, and the philosophy that Lisa and Brian share as a married couple who own a business.

After 15 years, many awards and steady profitable growth, thank you to COSE for including Sooy+Co in their article!

Sooy + Co. in Create Magazine’s Packaging Feature

ORLANDO, FL, March 7, 2008 – Sooy + Co. was recently featured for its contributions and expertise to the package design industry in Create Magazine’s Mar+Apr 2008 issue. Sooy, president of Sooy + Co., offered insight based on his expertise in package design for the regional feature titled “Wrap It Up” and was highlighted specifically for his insight into initial customer contact with package design.

The “Wrap It Up” feature delves into the subject of practical as well as eye-catching package design as a means of product branding. Each regional article offers localized professional advice on designing the most effective packaging for a variety of products and addresses packaging issues that are universal to all product-marketing endeavors. 

Written by Cindy Ladage, “Wrap it Up” is one of Create Magazine’s regional features where local experts provide insight on industry pertinent trends as they evolve and offer professional advice on common industry issues. The Mar+ Apr 2008 issue of Create Magazine will be on newsstands on March 14, 2008. Create is also available online at www.createmagazine.com for Create Magazine subscribers and Create Network members.

About Create Magazine

First published in 2001, Create Magazine is an award-winning, bi-monthly publication that provides creative professionals with an insider’s perspective on the people, news, trends and events that influence the local advertising and creative production industries. With five regional editions nationwide, each issue features articles by local community leaders who are the trusted source for information and commentary on the Advertising, Design, Printing, Photography, Film and Video, Animation and New Media industries.

 

How Magazine Creative Collections

How Magazine features an extended interview with Brian Sooy, one of the featured designers in the June 2007 article about personal collections.

Altered Ego Fonts featured in GD:USA

The November 2005 Issue of GD:USA featured an article on Brian Sooy & Altered Ego Fonts. AEF is a division of BS&CO., featuring type designs for sale on sites such as myfonts.com, fontshop.com and fonts.com.

Brian Sooy has created custom fonts for corporations such as Tyndale House Publishers, the Cleveland Museum of Art, Telarc International and Ernst & Young.

Leading Lights Juried Alumni Exhibition

The design work of Brian Sooy is included in a distinguished alumni juried art and design exhibition entitled Leading Lights at Bowling Green State University. 

Design firm self-promotion on Creative Pro

Sooy + Co. (formerly Brian Sooy & Co.) featured on CreativePro.com

Practicing what we preach, S+Co. is featured on CreativePro.com. In the article entitled "Three Faces of Self-Promotion," Terry Stone reviews our approach to self-promotion. 

Lucerna Font for the New Living Translation Bible

Custom Bible font design featured in STEP into Design

The Lucerna project was featured in the May/June 2005 issue of STEP into Design. The article also featured a discussion of David Berlow's redesign of the typeface Trade Gothic.

The custom font is used exclusively by Tyndale House Publishers for the NLTse (New Living Translation, Second Edition).

Lucerna has also been discussed on several blogs and web sites:

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