Sooy + Co.

1. Branding and marketing play well together
(Blog/Marketing)

With all the feverish activity that people label as branding and marketing, it's important to remember that they are not two separate activities, but part of a continuum (did he just say continuum?) of ...

2. Type as brand expression
(Blog/Typography)

Typography may seem like a small element of your branding, and easy to overlook, but it's not difficult to find many examples of weak and poorly-executed typography gracing strong or new logos (and the ...

3. The Clarity Process
(For Profit/Brand Clarity)

... at the possibilities, open-minded, with a forward-thinking approach. Clarity™ is our process-driven approach to brand development and design communications. It guides our clients to solutions that define ...