Sooy + Co.

1. Brand continuity and the hidden touch points
(Blog/Branding)

In any type of business or organization, establishing and maintaining continuity in the visible and invisible aspects of your branding is key to managing perceptions. Since you’re marketing aggressively ...

2. Second Harvest Food Bank
(Nonprofit/Nonprofit Branding)

... is a model of an organization that practices and makes believers in its brand:  stakeholder perceptions of Second Harvest have never been higher. Led by a dynamic Executive Director and a very active ...

3. Communications as a government service
(Blog/Community)

... development: attraction, retention and expansion. People will find information about a municipality online, good or bad. Of course this is the root of branding: It's not what an administration thinks ...