Sooy + Co.

1. Bob Slatt joins Sooy+Co
(News/News)

... management and psychology through university-level coursework at Fairmont State University. Bob's skills and experience will enhance the online brand presence for Sooy+Co clients, and allow us to offer ...

2. Breaking your brand promise
(Blog/Brand Analysis)

When a company breaks a brand promise, which brand promise is broken? Is it the promise of the company, or the promise of its partner? I was delighted with a Christmas gift of a Pantone®-branded pepper ...

3. White Papers
(Clients/Resources)

The Clarity™ White Paper Series Branding: mission, vision or positioning? Reality checks for branding and brand alignment (linking your business strategy to customer experience). Download white paper ...

4. Skeet Shooting in the Dark, revisited
(Blog/Branding)

A conversation with a colleague brought up the General Theory of Design, as we discussed the numbers of options that at times must be presented in order to receive approval for a design project. The General ...

5. Superbowl Commercials 2010 Review
(Blog/Marketing)

... the movie commercials look like they were for the same movie? In case you missed the Superbowl commercials (and the game!) you can watch them at the NFL fanhouse site.  Do you remember what brands were ...

6. Interview with Brian Sooy about Type Design
(News/Interviews)

... What benefits would you outline for a company interested in commissioning a typeface to outweigh the cost? Benefits can be: A proprietary typeface contributes to a visual branding campaign, and asserts ...

7. For Nonprofit Boards: Building brands that people love
(News/Speaking)

... in the past, LLC has developed an Advanced Governance Training Series, which includes the session: Beyond Branding: How your Communications Build Brands that People Love Topics will include: Positioning ...

8. Brand differentiation: be true to yourself
(Blog/Branding)

Three companies recently caught my attention with their direct mail, email newsletters and a blog. It's clear they trying to be something that they're not. The envelope I received reads "INSIDE: Branding ...

9. Customer service as customer experience
(Blog/Branding)

My story begins with the purchase of a fountain pen, and ends with a lesson in how a brand (especially a luxury brand) achieves brand alignment. Huh? What I mean is that customer service is part of your ...

10. Points of Meaning: NCMPR District 3 Conference
(News/Speaking)

Points of Meaning: Where Branding, Design and Marketing Touch Your Audience Monday, September 28, 2009 Brand alignment occurs when your brand perception and your student or stakeholder experience aligns. ...

11. Branding and marketing play well together
(Blog/Marketing)

With all the feverish activity that people label as branding and marketing, it's important to remember that they are not two separate activities, but part of a continuum (did he just say continuum?) of ...

12. Testimonial Eschweiler and Associates
(About Us/Testimonials)

Sooy+Co was instrumental in designing our firm logo, website, and promotional materials.  They took the time to talk with me about my business, how we operate, our culture, and how I wanted to position ...

13. Type as brand expression
(Blog/Typography)

Typography may seem like a small element of your branding, and easy to overlook, but it's not difficult to find many examples of weak and poorly-executed typography gracing strong or new logos (and the ...

14. My Biggest Mistake... fixed!
(News/Publications)

Brian Sooy of Sooy + Co. in Elyria had to learn to focus on specific markets - My Biggest Mistake Sunday, May 10, 2009 By Brian Sooy, as told to Plain Dealer reporter Marcia Pledger

15. Newvision Testimonial
(About Us/Testimonials)

... plan and create the presentation tools I would need to execute it. To summarize, I got exactly what I asked for.  I not only have a comprehensive CD presentation but complete new branding for Newvision ...

16. Brand continuity and the hidden touch points
(Blog/Branding)

In any type of business or organization, establishing and maintaining continuity in the visible and invisible aspects of your branding is key to managing perceptions. Since you’re marketing aggressively ...

17. Lorain County Communications Professionals
(News/Speaking)

Brand Continuity: Nonprofit case studies Monday, April 27, 2009 12 noon Lorain County County Communications Professionals Lorain County Visitors Bureau Brian Sooy will profile Second Harvest ...

18. Contact Sooy+Co
(About Us/Cleveland Ohio Branding firm)

Thanks for your interest in Sooy+Co. If you're ready to bring clarity to your organization by connecting strategy with design and marketing, let's start the conversation about whether we're a good fit ...

19. Robin Sirkin Testimonial
(About Us/Testimonials)

Our agency had absolutely no branding strategy in place with a website that was badly out-of-date. Sooy+Co held our hand from the beginning and guided us through the process to articulate who we are, our ...

20. Brian Sooy interviewed by Joseph Fioramonti
(News/Interviews)

Brian Sooy is the creative force behind the type foundry Altered Ego Fonts offering custom typeface design for commission and licensing. He is also the creative director of Sooy+Co, a branding, marketing ...

21. Watch where you put that logo
(Blog/Marketing)

... rebrand,” or “we need a website to communicate our services or message,” or (you pick what goes here). Branding can be a broad and ambiguous endeavor, and often seems to be defined by the group requesting ...

22. Team Lorain County Testimonial
(About Us/Testimonials)

“Brian and the entire staff at Sooy+Co. worked hand in hand with our organization and organized our process in setting our branding strategy and formulating our website and collateral materials. The entire ...

23. LCCC Content Manager Testimonial
(About Us/Testimonials)

... focus to our projects, and works to maintain consistency and continuity across our brands.  He often suggests ways to integrate individual projects with broader campaigns to improve the performance ...

24. Mills-Scofield testimonial
(About Us/Testimonials)

"The approach Sooy & Co took in designing and developing my website resulted not just in a terrific website, but the clear articulation of my key value propositions and brand.  I continually ...

25. The Emotional Brand and Tropicana Orange Juice Packaging
(Blog/Brand Analysis)

Pepsi (parent company of Tropicana) once again underestimated the swift and strongly emotional reaction to its new Tropicana packaging.  It's a complete misreading of how even a consumer brand touches ...

26. NCMPR Typographic Branding Roundtable
(News/Speaking)

The Typographic Landscape: Branding with Type Monday, March 26, 2009 2009 NCMPR National Conference Kansas City, MO Community college and university campus landscapes feature architecture, images ...

27. Client Portal
(Clients/Resources)

Sooy+Co has many resources available that make it easy for you to work with us. Sending Files  | FTP DropBox Link To send us large images or files, please use our drop box.  If there is more ...

28. Join the Sooy+Co email list
(News/Newsletter)

Sooy+Co occasionally publishes a newsletter of upcoming speaking engagements, relevant articles and information.  To join, please share your name and email address: Email address: First ...

29. Your email address is confirmed!
(News/Newsletter)

Your email address has been confirmed, and you're now part of the Sooy+Co email list. If you would like to know what we're thinking in a very timely manner, sign up for our Curious Obsessions blog feed. ...

30. Please confirm your email address
(News/Newsletter)

You have just been sent an email to confirm your email address. Please click on the link in this email to confirm your subscription. If you would like to know what we're thinking in a very timely manner, ...

31. Small Business Marketing Seminar
(News/Speaking)

... Administration Building , fourth floor Conference Room. Marketing with Meaning: Enrage or Engage? Especially in tough times, smart companies turn to branding, design and marketing to increase sales, ...

32. Social networking, building community
(Blog/Community)

... social networking," we always have to dig deeper. Just like with branding, it's not what you think about it, it's what they think about it.  And by they we mean everybody else. Do you want your marketing ...

33. Interactive and Nonprofit Web Sites
(Nonprofit/Nonprofit)

34. Married to the Business
(News/Publications)

Brian and Lisa Sooy, partners in the Elyria+Cleveland, Ohio branding firm Sooy+Co, are interviewed for the February 2008 COSE Update article Married to the Business. The article, written by Kristen Hampshire, ...

35. Nonprofit Branding and Place Branding
(Nonprofit/Nonprofit)

36. Lorain County Community Foundation Executive Training
(News/Speaking)

January 23, 2009 Branding with Meaning and Marketing on a Shoestring Nonprofit Executive Initiative Brian Sooy presents to the Lorain County Community Foundation Executive Initiative, in collaboration ...

37. Sooy+Co Web Site Design Portfolio
(For Profit/Interactive Branding)

Online brand presence supporting nonprofit, education, and innovation-driven organizations. The Sooy+Co. web design portfolio represents the online brand presence for private schools, nonprofit, philanthropic ...

38. Web Design and Web Presence | Cleveland Ohio
(For Profit/Brand Clarity)

Sooy+Co is a Cleveland, Ohio and Northeastern Ohio branding agency that empowers nonprofit, higher education and innovation-driven organizations to move their web presence beyond branding.  Our clients ...

39. Adoption and Foster Care Resource
(Nonprofit/Health care)

The Adoption Center at Bellefaire JCB ensures successful transitions before, during, and after adoption. The Adoption Center at Bellefaire JCB offers the steady hand and sustaining touch that make ...

40. Health Care Branding and Communications
(Nonprofit/Nonprofit)

41. Case Western Reserve University Creative Giving Toolkit
(Education/Fundraising)

... Giving, influenced by the visual branding developed for the Creative Giving Toolkit.  Visit the CWRU Office of Planned Giving to explore the integrated communications.  ...

42. Monarch Center for Autism
(For Profit/Interactive Branding)

The Monarch Center for Autism establishes a national brand presence as it launches an online autism resource center. A leader in autism services, the Monarch Center for Autism launches a portal of ...

43. Clarity: Transforming your brand
(For Profit/Brand Clarity)

Our experience and expertise also benefit select for-profit organizations that fit with Sooy+Co's culture and Clarity Process.™ Would you like more clarity in your branding?  Imagine a process (but ...

44. Branding with Type
(For Profit/Brand Clarity)

45. Fundraising and Development
(Education/Education)

46. K-12 Branding and Communications
(Education/Education)

47. Student FAQ
(News/Interviews)

Sooy+Co has answers questions from students about graphic design jobs and careers, graphic design education, typography, and entrepreneurship. Everyone on our staff at Sooy + Co. has a minimum of three ...

48. Social Responsibility and Initiatives
(Nonprofit/Nonprofit)

49. New Pepsi Branding: what went wrong
(Blog/Brand Analysis)

If you confuse the the new Pepsi logo and packaging with a store brand, it's understandable. It is an ambitious effort to re-brand a line of products such as this, but perhaps PepsiCo over-thought ...

50. Cleveland Ohio Branding firm
(Category)

51. K-12 Branding
(Category)

52. Nonprofit Branding
(Category)

Every nonprofit is a brand, every stakeholder of a nonprofit needs to be a believer in the brand. The cause must differentiate itself from thousands of other nonprofits, and create a perception of relevance ...

53. Brand Development
(Category)

54. Branding
(Category)

55. Branding with Type
(Category)

56. Beyond Branding Gallery
(Category)

57. Interactive Branding
(Category)

58. Brand Clarity
(Category)

59. Brand Analysis
(Category)

60. Brand Analysis
(Category)

61. Branding
(Category)

62. Branding
(Category)

63. Blog
(Section)

Curious Obsessions comments on select brand development, design trends and marketing, nonprofit branding, education branding, entrepreneurship and transformational design thinking. ...

64. Curious Obsessions | Brand Insight
(News Feeds / Curious Obsessions)

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