Sooy + Co.

1. Skeet Shooting in the Dark, revisited
(Blog/Branding)

A conversation with a colleague brought up the General Theory of Design, as we discussed the numbers of options that at times must be presented in order to receive approval for a design project. The General ...

2. Interview with Brian Sooy about Type Design
(News/Interviews)

... What benefits would you outline for a company interested in commissioning a typeface to outweigh the cost? Benefits can be: A proprietary typeface contributes to a visual branding campaign, and asserts ...

3. Lorain County Communications Professionals
(News/Speaking)

... Food Bank and Team Lorain County through process-framed case studies of branding, and the relevance of continuity to brand awareness and fundraising.  ...

4. Robin Sirkin Testimonial
(About Us/Testimonials)

Our agency had absolutely no branding strategy in place with a website that was badly out-of-date. Sooy+Co held our hand from the beginning and guided us through the process to articulate who we are, our ...

5. Brian Sooy interviewed by Joseph Fioramonti
(News/Interviews)

Brian Sooy is the creative force behind the type foundry Altered Ego Fonts offering custom typeface design for commission and licensing. He is also the creative director of Sooy+Co, a branding, marketing ...

6. Watch where you put that logo
(Blog/Marketing)

... rebrand,” or “we need a website to communicate our services or message,” or (you pick what goes here). Branding can be a broad and ambiguous endeavor, and often seems to be defined by the group requesting ...

7. Team Lorain County Testimonial
(About Us/Testimonials)

“Brian and the entire staff at Sooy+Co. worked hand in hand with our organization and organized our process in setting our branding strategy and formulating our website and collateral materials. The entire ...

8. Clarity: Transforming your brand
(For Profit/Brand Clarity)

Our experience and expertise also benefit select for-profit organizations that fit with Sooy+Co's culture and Clarity Process.™ Would you like more clarity in your branding?  Imagine a process (but ...

9. Lucerna Bible Font for the New Living Translation Bible
(For Profit/Branding with Type)

Tyndale House commissions a new font for an old book: The Lucerna Bible font project transforms the New Living Translation. A new font for an old book Tyndale House Publishers, one of the foremost ...

10. Student FAQ
(News/Interviews)

Sooy+Co has answers questions from students about graphic design jobs and careers, graphic design education, typography, and entrepreneurship. Everyone on our staff at Sooy + Co. has a minimum of three ...

11. New Pepsi Branding: what went wrong
(Blog/Brand Analysis)

... John McWade on the new Pepsi logo and branding Aaron Perry-Zucker: Pepsi Logo Design Brief: Branding Lunacy to the Max  ...

12. Team Lorain County
(Nonprofit/Nonprofit Branding)

Sooy+Co helps an economic development organization create renewed interest and raise awareness of Lorain County, Ohio. Sooy+Co's Clarity branding process helps an economic development organization ...

13. Open Door Christian Schools
(Education/K-12 Branding)

... have been transformed through re-branding: a new mascot, updated publications and a completely new web presence contribute to increased enrollment and greater awareness in northern Ohio. Open ...

14. design and marketing for education
(Education/Education)

... effective branding, design and communications programs. With over 15 years of experience in design for the myriad audiences and relationships for secondary and higher education, we provide expertise ...

15. The Clarity Process
(For Profit/Brand Clarity)

Your organization's future depends on clarity, and while we can't see into the future, clarity helps you see the big picture now and helps define what your organization will be in that future. We look ...

16. Branding, Design and Communications
(About Us/Cleveland Ohio Branding firm)

... our branding, design and marketing strategies.  We have broad expertise in brand development, visual communications and marketing for entrepreneurial manufacturing, software and service businesses. ...

17. The Company We Keep
(About Us/Cleveland Ohio Branding firm)

Sooy+Co. brings clarity to branding and communications to create brands that people love. We enable education, nonprofit, and innovation-driven organizations to build community, raise brand awareness ...

18. Team Lorain County rebrands, refocuses positioning with Sooy + Co.
(News/News)

Sooy + Co. has launched a rebranding of Team Lorain County, an independent economic development organization that develops county-wide economic development programs, representing all communities located ...