Sooy + Co.

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A conversation with a colleague brought up the General Theory of Design, as we discussed the numbers of options that at times must be presented in order to receive approval for a design project. The General ...
Saturday, 06 March 2010
... new ideas for letterforms. As the creative director of your own design and marketing communications agency, how much of your work is devoted exclusively to typeface design, and what other types of work ...
Thursday, 31 December 2009
... in the past, LLC has developed an Advanced Governance Training Series, which includes the session: Beyond Branding: How your Communications Build Brands that People Love Topics will include: Positioning ...
Wednesday, 23 December 2009
... This session will share how low-result, unfocused communications are revitalized by focused positioning, rebranding and relevant media strategies to support higher education initiatives such as development ...
Monday, 14 September 2009
... communications. For your brand strategy to be successful, the following has to be in place: You're different: Are you indistinguishable from your competition, or are you significantly different?  ...
Friday, 19 June 2009
... feeds, and every aspect of your visual communications. Often overlooked touch points include outdoor signage, wayfinding, internal communications (that get publicly distributed), and infrequently updated ...
Wednesday, 29 April 2009
Brand Continuity: Nonprofit case studies Monday, April 27, 2009 12 noon Lorain County County Communications Professionals Lorain County Visitors Bureau Brian Sooy will profile Second Harvest ...
Friday, 24 April 2009
... college's visual and emotional brand in subtle and profound ways, and can open doors to more effective communications.  What's appropriate, what's new, what's dated – with so many choices, how can ...
Friday, 20 February 2009
Friday, 06 February 2009
Thursday, 01 January 2009
... Giving, influenced by the visual branding developed for the Creative Giving Toolkit.  Visit the CWRU Office of Planned Giving to explore the integrated communications.  ...
Thursday, 01 January 2009
12. Runaway and Homeless Teens
(Nonprofit/Health care)
... long-term.  The program works closely with the foster care resources of Bellefaire.  Our process discovered that different communications tools were needed for each audience. Adults who counsel ...
Wednesday, 31 December 2008
13. Fundraising and Development
(Education/Education)
Tuesday, 30 December 2008
14. K-12 Branding and Communications
(Education/Education)
Monday, 29 December 2008
15. Social Responsibility and Initiatives
(Nonprofit/Nonprofit)
Friday, 26 December 2008
16. Second Harvest Food Bank
(Nonprofit/Nonprofit Branding)
... electronic communications A strong presence of its mantra: More Food, Less Hunger. Messaging and writing that consitently explains what the food bank does in the communities it serves A strategic ...
Monday, 15 December 2008
17. Community Foundation Initiatives
(Nonprofit/Social Responsibility)
... with a series of brochures that also have become the model for other printed communications. Leading a growing trend in philanthropic foundations, The Cleveland Foundation has anticipated Greater ...
Sunday, 14 December 2008
18. Nonprofit branding, Nonprofit design
(Nonprofit/Nonprofit)
Nonprofit organizations have a critical need for effective brands and communications that create, nurture and build relationships. Creating a positive brand and experience for clients, donors and key ...
Wednesday, 10 December 2008
19. Planned Giving Campaign
(Education/Donor Relations)
Community College supporters share why they choose to support higher education through planned giving. For those seeking to leave a legacy for the next generation in education, mentors and teachers ...
Sunday, 07 December 2008
20. Major Gifts Fundraising Campaign
(Education/Fundraising)
... that the two objectives work together. Based on the case statement for the campaign, the communications solution became apparent: a modular communications kit that allowed development staff to tailor ...
Sunday, 07 December 2008
21. Sooy+Co Brand Marketing, Brand Identity
(About Us/Cleveland Ohio Branding firm)
Sooy+Co. brings clarity to branding and communications to create brands that people love.  We enable education, nonprofit, and innovation-driven organizations to build community, raise brand awareness ...
Sunday, 30 November 2008
22. Lorain City Schools
(Education/K-12 Branding)
... City Schools has embraced its new visual brand enthusiastically, integrating it into clothing, its web site and other communications materials, such as the Magnet School Program materials developed by ...
Sunday, 16 November 2008
23. Open Door Christian Schools
(Education/K-12 Branding)
... to prospective families, and focuses the messaging in the communications tools that parents and students would use regularly. The school also had various versions of the Patriot mascots representing ...
Wednesday, 22 October 2008
24. design and marketing for education
(Education/Education)
... effective branding, design and communications programs. With over 15 years of experience in design for the myriad audiences and relationships for secondary and higher education, we provide expertise ...
Wednesday, 22 October 2008
25. The Clarity Process
(For Profit/Brand Clarity)
... at the possibilities, open-minded, with a forward-thinking approach. Clarity™ is our process-driven approach to brand development and design communications. It guides our clients to solutions that define ...
Wednesday, 22 October 2008
... supports the building of those relationships. Our Values: Every day, we will practice: Respect for individuals, Integrity through character, Leadership with passion, Communications with clarity, ...
Wednesday, 22 October 2008
27. Branding, Design and Communications
(About Us/Cleveland Ohio Branding firm)
Sooy + Co. is a brand development consultancy, design and marketing communications agency located near Cleveland, Ohio. We specialize in working with education, health care, philanthropic and other non-profit ...
Wednesday, 22 October 2008
28. The Company We Keep
(About Us/Cleveland Ohio Branding firm)
Sooy+Co. brings clarity to branding and communications to create brands that people love. We enable education, nonprofit, and innovation-driven organizations to build community, raise brand awareness ...
Wednesday, 22 October 2008
... is that a web site is inherently a technology platform only, and therefore in the realm of the IT department, still exists. In this context, a web site is a marketing and communications platform, and should ...
Sunday, 28 September 2008
... the role of web-based and traditional marketing communications for non-profit organizations, the interactions between them, and how to use each media to support the objectives of branding. Sooy+Co. ...
Thursday, 26 June 2008
... and audience-focused branding and communications. The conference took place in May 2008, in Cincinnati, OH. For more information: www.skillsmax.org    ...
Monday, 17 March 2008
Sooy + Co., a northeast Ohio branding and design agency, has relocated to the new Entrepreneurship Innovation Center, located in the Great Lakes Technology Park, adjacent to Lorain County Community College. ...
Thursday, 21 June 2007
On Tuesday, May 15, 2007, COSE saluted the best and brightest in the Northeast Ohio small business community... which included design and marketing communications agency Sooy + Co. COSE states: "Small ...
Monday, 14 May 2007
... and email–based design components for in–house communications needs. James Cookinham, President of NEOSA, states “NEOSA’s new logo has evolved with the organization into a regionally recognized acronym ...
Monday, 29 October 2001
35. 404
(Uncategorised Content)
Oops! Where did that article go? Cleveland, Ohio area strategic and tactical branding, design and marketing for nonprofits, higher education and entrepreneurial businesses This site features executive ...
Thursday, 11 November 2004

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