Sooy + Co.

1. Skeet Shooting in the Dark, revisited
(Blog/Branding)

... message will be developed in order to attempt to communicate to as many people as possible with the lowest level of investment. We call it institutional marketing. An experienced agency understands that ...

2. Interview with Brian Sooy about Type Design
(News/Interviews)

... the uniqueness of the entity or the entity's product/services. It gives an organization something for their marketing materials that no other firm has – a distinct look and feel for arguably one of the ...

3. For Nonprofit Boards: Building brands that people love
(News/Speaking)

...  Branding Messaging Communications Strategy (Traditional, Web, Social Media) Integrated Marketing (how they all work together)  ...

4. Brand differentiation: be true to yourself
(Blog/Branding)

... teach me about "Altering the Basics of Modern Marketing (with a mnemonic based on the letter ‘P,' with a photo of peas for emphasis (in case I didn't get it). Was it expert advice from a branding firm, ...

5. Points of Meaning: NCMPR District 3 Conference
(News/Speaking)

Points of Meaning: Where Branding, Design and Marketing Touch Your Audience Monday, September 28, 2009 Brand alignment occurs when your brand perception and your student or stakeholder experience aligns. ...

6. Branding and marketing play well together
(Blog/Marketing)

With all the feverish activity that people label as branding and marketing, it's important to remember that they are not two separate activities, but part of a continuum (did he just say continuum?) of ...

7. My Biggest Mistake... fixed!
(News/Publications)

Brian Sooy of Sooy + Co. in Elyria had to learn to focus on specific markets - My Biggest Mistake Sunday, May 10, 2009 By Brian Sooy, as told to Plain Dealer reporter Marcia Pledger

8. Newvision Testimonial
(About Us/Testimonials)

When I first met with Sooy+Co I explained that my business could not support a full time marketing staff, nor did I have time to do it myself. I wanted someone to learn my business, develop a marketing ...

9. Brand continuity and the hidden touch points
(Blog/Branding)

In any type of business or organization, establishing and maintaining continuity in the visible and invisible aspects of your branding is key to managing perceptions. Since you’re marketing aggressively ...

10. Contact Sooy+Co
(About Us/Cleveland Ohio Branding firm)

Thanks for your interest in Sooy+Co. If you're ready to bring clarity to your organization by connecting strategy with design and marketing, let's start the conversation about whether we're a good fit ...

11. Brian Sooy interviewed by Joseph Fioramonti
(News/Interviews)

Brian Sooy is the creative force behind the type foundry Altered Ego Fonts offering custom typeface design for commission and licensing. He is also the creative director of Sooy+Co, a branding, marketing ...

12. Team Lorain County Testimonial
(About Us/Testimonials)

... as the folks at Sooy+Co.  The brand and marketing materials produced by Sooy+Co have been nominated for an award from the Ohio Economic Development Association."   Steve Morey President  ...

13. LCCC Content Manager Testimonial
(About Us/Testimonials)

... of our marketing efforts. The company provides outstanding design and production for printed materials, and brings a high level of expertise to our electronic marketing efforts. I highly recommend Sooy+Co, ...

14. NCMPR Typographic Branding Roundtable
(News/Speaking)

... and… type.  On paper and on screen, it's the choice and usage of type that creates the typographic landscape for your branding, in your marketing and on your campus.  Type can reinforce your ...

15. Client Portal
(Clients/Resources)

Sooy+Co has many resources available that make it easy for you to work with us. Sending Files  | FTP DropBox Link To send us large images or files, please use our drop box.  If there is more ...

16. Join the Sooy+Co email list
(News/Newsletter)

Sooy+Co occasionally publishes a newsletter of upcoming speaking engagements, relevant articles and information.  To join, please share your name and email address: Email address: First ...

17. Your email address is confirmed!
(News/Newsletter)

Your email address has been confirmed, and you're now part of the Sooy+Co email list. If you would like to know what we're thinking in a very timely manner, sign up for our Curious Obsessions blog feed. ...

18. Please confirm your email address
(News/Newsletter)

You have just been sent an email to confirm your email address. Please click on the link in this email to confirm your subscription. If you would like to know what we're thinking in a very timely manner, ...

19. Small Business Marketing Seminar
(News/Speaking)

... Administration Building , fourth floor Conference Room. Marketing with Meaning: Enrage or Engage? Especially in tough times, smart companies turn to branding, design and marketing to increase sales, ...

20. Social networking, building community
(Blog/Community)

... social networking," we always have to dig deeper. Just like with branding, it's not what you think about it, it's what they think about it.  And by they we mean everybody else. Do you want your marketing ...

21. Interactive and Nonprofit Web Sites
(Nonprofit/Nonprofit)

22. Lorain County Community Foundation Executive Training
(News/Speaking)

January 23, 2009 Branding with Meaning and Marketing on a Shoestring Nonprofit Executive Initiative Brian Sooy presents to the Lorain County Community Foundation Executive Initiative, in collaboration ...

23. Adoption and Foster Care Resource
(Nonprofit/Health care)

The Adoption Center at Bellefaire JCB ensures successful transitions before, during, and after adoption. The Adoption Center at Bellefaire JCB offers the steady hand and sustaining touch that make ...

24. Health Care Branding and Communications
(Nonprofit/Nonprofit)

25. Clarity: Transforming your brand
(For Profit/Brand Clarity)

Our experience and expertise also benefit select for-profit organizations that fit with Sooy+Co's culture and Clarity Process.™ Would you like more clarity in your branding?  Imagine a process (but ...

26. Fundraising and Development
(Education/Education)

27. Student Recruitment and College Viewbooks
(Education/Education)

28. Student FAQ
(News/Interviews)

... needs an underlying grid for structure, which you learn in basic design classes), I would recommend interactive media design, experience design, information design classes. Also take some marketing and/or ...

29. Social Responsibility and Initiatives
(Nonprofit/Nonprofit)

30. Sun Center Federal Credit Union
(Nonprofit/Nonprofit Branding)

With a desire to gain market share, this community credit union gained a new name and a new brand. With a desire to gain market share, this community credit union gained a new name and a new brand. ...

31. Second Harvest Food Bank
(Nonprofit/Nonprofit Branding)

After 25 years, what started as a community food pantry has become a major Ohio food bank and a leader in the nonprofit community. After 25 years, what started as a food pantry has become a major ...

32. Community Foundation Initiatives
(Nonprofit/Social Responsibility)

The Cleveland Foundation's strategic philanthropic initiatives lead the trend in focused philanthropy. The Cleveland Foundation's strategic philanthropic initiatives are shared with stakeholders ...

33. Team Lorain County
(Nonprofit/Nonprofit Branding)

... and expansion. The branding project consisted of positioning, visual branding, marketing collateral, and a new web site, teamloraincounty.com. Sooy + Co. redefined TLC's brand focus, differentiation ...

34. Nonprofit branding, Nonprofit design
(Nonprofit/Nonprofit)

... their constituents, nurture relationships, build community, increase capacity, and raise awareness.  Strategically-planned fundraising, awareness building, marketing and capacity building communications ...

35. Major Gifts Fundraising Campaign
(Education/Fundraising)

... the perspective of the well respected president and vice president of the community college.    The Transformations campaign was recognized by The National Council for Marketing ...

36. LCCC University Partnership
(Education/Student Recruitment)

The fastest-growing community college in Ohio promotes an innovative program that enables individuals to earn a bachelor's or master's degree – close to home. The fastest-growing community college ...

37. Sooy+Co Brand Marketing, Brand Identity
(About Us/Cleveland Ohio Branding firm)

Sooy+Co. brings clarity to branding and communications to create brands that people love.  We enable education, nonprofit, and innovation-driven organizations to build community, raise brand awareness ...

38. Where to find Sooy+Co
(About Us/Cleveland Ohio Branding firm)

If you want to visit Sooy+Co, we're located at Sooy + Co. 151 Innovation Drive Suite 220 Elyria, OH 44035 Tel 440.322.5142 Fax 866.852.7760 Email Sooy+Co. Directions via Google Map Note: ...

39. Thank you for contacting Sooy + Co
(About Us/Cleveland Ohio Branding firm)

Thank you for contacting Sooy+Co.  You've taken the first step to bringing clarity to your brand and to your message. If you want to visit Sooy+Co, we're located at Sooy + Co. 151 Innovation ...

40. Lorain County Community College recognized for marketing initiatives
(News/News)

Lorain County Community College received recognition in the NCMPR Medallion Awards (National Council for Marketing and Public Relations), for projects created in collaboration with Sooy + Co. The ...

41. Lorain City Schools
(Education/K-12 Branding)

Lorain City Schools chose a bold and energetic new logo as the foundation of a new branding campaign. Lorain City Schools chose a bold and energetic new logo as the foundation of a new branding campaign. ...

42. design and marketing for education
(Education/Education)

The role of community colleges, universities and colleges has evolved from providing undergraduate, graduate, continuing education and lifelong learning opportunities to being a regional catalyst for economic ...

43. Branding and design firm creative team
(About Us/Cleveland Ohio Branding firm)

Brian Sooy A graduate of Lorain County Community College and Bowling Green State University, Brian is President and creative director with over 24 years of experience in marketing design, custom font ...

44. The Clarity Process
(For Profit/Brand Clarity)

Your organization's future depends on clarity, and while we can't see into the future, clarity helps you see the big picture now and helps define what your organization will be in that future. We look ...

45. Nurturing brands that build relationships
(About Us/Our Values)

Our clients expect that we will lead them as we challenge their expectations, clarify their objectives, recommend strategy and execute design. The clients we choose to work with ultimately are seeking ...

46. Branding, Design and Communications
(About Us/Cleveland Ohio Branding firm)

Sooy + Co. is a brand development consultancy, design and marketing communications agency located near Cleveland, Ohio. We specialize in working with education, health care, philanthropic and other non-profit ...

47. The Company We Keep
(About Us/Cleveland Ohio Branding firm)

Sooy+Co. brings clarity to branding and communications to create brands that people love. We enable education, nonprofit, and innovation-driven organizations to build community, raise brand awareness ...

48. Team Lorain County rebrands, refocuses positioning with Sooy + Co.
(News/News)

... in Lorain County. The rebranding project consisted of positioning, visual branding, marketing collateral, and a new web site: www.teamloraincounty.com. Sooy + Co. redefined TLC's visual brand ...

49. Going green! Sooy+Co. recognized by Crain's as a Cool Place to Work for Green Practices
(News/News)

... (Leadership in Energy and Environmental Design) building, Evaluating the type of paper and printing methods that we use for our client's marketing collateral, Our choice of Forest Stewardship Council ...

50. Communications as a government service
(Blog/Community)

... is that a web site is inherently a technology platform only, and therefore in the realm of the IT department, still exists. In this context, a web site is a marketing and communications platform, and should ...

51. Marketing
(Category)

52. Blog
(Section)

Curious Obsessions comments on select brand development, design trends and marketing, nonprofit branding, education branding, entrepreneurship and transformational design thinking. ...