Sooy + Co.

1. Breaking your brand promise
(Blog/Brand Analysis)

... guarantee. During the guarantee period, Typhoon will replace the mill at its discretion. The guarantee period commences on the proof purchase, and is only valid on production of proof of purchase of ...

2. Customer service as customer experience
(Blog/Branding)

... I purchased, but because they cared about my experience with it after the purchase. That's brand commitment.  And in the end, a great customer experience. PS: the resolution was to replace the nib in ...

3. Branding and marketing play well together
(Blog/Marketing)

... communications. For your brand strategy to be successful, the following has to be in place: You're different: Are you indistinguishable from your competition, or are you significantly different?  ...

4. Testimonial Eschweiler and Associates
(About Us/Testimonials)

... my firm in the marketplace.  They took my general ideas and breathed creative life into the project and accurately captured our key operating principles.  I genuinely appreciate Sooy+Co's substantive, ...

5. Brand continuity and the hidden touch points
(Blog/Branding)

... often in the smallest of places. Technorati Profile  ...

6. Robin Sirkin Testimonial
(About Us/Testimonials)

Our agency had absolutely no branding strategy in place with a website that was badly out-of-date. Sooy+Co held our hand from the beginning and guided us through the process to articulate who we are, our ...

7. Watch where you put that logo
(Blog/Marketing)

... slapping a new logo on everything. An outcome such as a web site or printed literature assumes that there is a focused positioning strategy and message in place to communicate. This focus, or content ...

8. Team Lorain County Testimonial
(About Us/Testimonials)

“Brian and the entire staff at Sooy+Co. worked hand in hand with our organization and organized our process in setting our branding strategy and formulating our website and collateral materials. The entire ...

9. Social networking, building community
(Blog/Community)

... they have a place to gather, to communicate, to exchange ideas.  A place where they can be inspired, and be informed.  ...

10. Nonprofit Branding and Place Branding
(Nonprofit/Nonprofit)

11. Clarity: Transforming your brand
(For Profit/Brand Clarity)

... vision, it’s your place of radical differentiation, a conversation, and how it connects with your audience.  Your brand is relevant when it builds a relationship, engages your customer, earns a profit ...

12. Student FAQ
(News/Interviews)

... or an equivalent degree. Experience also helps, which seems to be enhanced by trial and error, common sense, the ability to put one's self in the place of the user, and the ability to think critically. ...

13. New Pepsi Branding: what went wrong
(Blog/Brand Analysis)

... and creates the perception of a store brand, and here's why: The visual symbol: The familiar red and blue circle has been replaced by a mark that seems inspired by animé or aerospace. Under ...

14. Community Foundation Initiatives
(Nonprofit/Social Responsibility)

... Cleveland’s most pressing needs, identifying seven areas which receive a growing percentage of grant dollars. Communicating this to the community is taking place through a series of brochures that summarize ...

15. Team Lorain County
(Nonprofit/Nonprofit Branding)

... brand positions Lorain County as a leading county in the region, a forward-thinking place to do business, and successfully creates a new perception in the mind of its key audience. Team Lorain County ...

16. Communications as a government service
(Blog/Community)

... information to, or manage information for citizens and the media? A place especially needs differentiation and positioning to start to create a positive perception. From the mundane (when is my garbage ...

17. 2008 EnterpriseOhio Network's SkillsMAX Conference
(News/Speaking)

... and audience-focused branding and communications. The conference took place in May 2008, in Cincinnati, OH. For more information: www.skillsmax.org    ...