Sooy + Co.

1. Points of Meaning: NCMPR District 3 Conference
(News/Speaking)

... This session will share how low-result, unfocused communications are revitalized by focused positioning, rebranding and relevant media strategies to support higher education initiatives such as development ...

2. Watch where you put that logo
(Blog/Marketing)

Any project that begins with a focus on the outcome (tactic) rather than on the process (strategy) faces a challenging future. It seems to be a common practice for an organization to state “we want to ...

3. Team Lorain County rebrands, refocuses positioning with Sooy + Co.
(News/News)

Sooy + Co. has launched a rebranding of Team Lorain County, an independent economic development organization that develops county-wide economic development programs, representing all communities located ...