Sooy + Co.

1. Points of Meaning: NCMPR District 3 Conference
(News/Speaking)

Points of Meaning: Where Branding, Design and Marketing Touch Your Audience Monday, September 28, 2009 Brand alignment occurs when your brand perception and your student or stakeholder experience aligns. ...

2. Brand continuity and the hidden touch points
(Blog/Branding)

... to your audience: what perceptions have they formed (experience) and what perceptions would you like them to form (messaging). Now review every touch point, and talk with your customers about how they ...