Sooy + Co.

1. Type as brand expression
(Blog/Typography)

Typography may seem like a small element of your branding, and easy to overlook, but it's not difficult to find many examples of weak and poorly-executed typography gracing strong or new logos (and the ...

2. Brian Sooy interviewed by Joseph Fioramonti
(News/Interviews)

...  Brian, What are some of the interests or life events that led you into the field of typography? How did these things affect your philosophy on type and affect your style? “Believe it or not, it all ...

3. Sooy+Co Web Site Design Portfolio
(For Profit/Interactive Branding)

... property boutique legal firm) FontLab (Software for font developers and typography) Beckett Air (Advanced blower wheel manufacturing) Gorjanc Comfort Services (Healthy home and HVAC services) Naväge ...

4. Case Western Reserve University Creative Giving Toolkit
(Education/Fundraising)

... folder and inserts can be customized with an insert inside the front cover. Careful consideration was given to the prospective audience – the typography choices favored typography of sufficient size and ...

5. Lucerna Bible Font for the New Living Translation Bible
(For Profit/Branding with Type)

... Translation Bible Sample Pages Just After Sunrise: Review of the NLT Study Bible This Lamp: Biblical Typography: Brian Sooy's Contribution to the History of the Printed Bible Picking the Font: A ...

6. Student FAQ
(News/Interviews)

Sooy+Co has answers questions from students about graphic design jobs and careers, graphic design education, typography, and entrepreneurship. Everyone on our staff at Sooy + Co. has a minimum of three ...

7. New Pepsi Branding: what went wrong
(Blog/Brand Analysis)

... the effort. Nike has brilliantly made its symbol synonymous with its corporate name, but I don't foresee this happening with Pepsi. The company should revisit the brand and start with the typography, and ...

8. Responsible Care Report
(Nonprofit/Social Responsibility)

... branding. The solution, through typography, bold colors, a modernist layout and organic design elements, broke new ground for Lubrizol in its visual design. The outcome is an award-winning ...

9. Second Harvest Food Bank
(Nonprofit/Nonprofit Branding)

... in the non profit sector. Keys to the solution, in both visible and invisible branding, are A comprehensive implementation of its visual brand framework (including typography!), in all print and ...

10. Nurturing and inspiring peers and students
(About Us/Community)

Nurturing Students: Since 2000, Brian Sooy has been a guest speaker on design and the specialization of typography and custom font design at schools such as the Cleveland Institute of Art, Bowling Green ...

11. Low light and small type
(Blog/Typography)

... and told to make it fit? Did they lack the nerve to suggest to the client that a fourth panel was necessary? Or were they simply uneducated with respect to the art and science of typography: legibility, ...

12. Typography
(Category)