Tuesday March 21, 2009
Lorain County Small Business Development Center

Lorain County Small Business Development Center presents an informative workshop for those starting or running a small business. Our workshops are designed to foster new business growth as well as inform on better ways to manage the enterprise. The workshop will be held March 31, 2009 from 10:00 am to 12:00 noon at the Lorain County Administration Building , fourth floor Conference Room.

Marketing with Meaning: Enrage or Engage?

Especially in tough times, smart companies turn to branding, design and marketing to increase sales, reduce costs and raise awareness of their businesses.

How you position your business and how you market will make a difference in how your audience perceives your business and the relationship that you will build with your customers.

Marketing can interrupt, or marketing can engage. In a world where consumers can choose to avoid our interruptions, in order to survive and thrive, we must create marketing that consumers actually choose to engage with.

Learn how to make your marketing have meaning, not only for you, but for your customers.  Move from "tell and sell" to building relationships, and maybe even boost your profits at the same time.