Mobile App and Web Calculator Application

A customer-focused approach means that JMC Steel Group recognized that customers and sales reps need tools that work in the field, not just on the desktop.

With a unique, 20 ft EMT (electrical conduit) product, and a dated online calculator that was limited to use only on non-mobile devices, it was clear that there was a disconnect between the needs of the customers and this calculator.

To meet the needs of all users, Sooy+Co recommended a web and app-based approach: The EMT Calculator was developed as an iPhone and Android smartphone app, and released in a mobile-web compatible version (suitable for desktop, laptop and smart phone users who want the convenience of a web application.


Sooy+Co helped JMC through the process of iTunes and Google Play registration; planning, concept and design of the application and user interface; and directed the app development and release.

The app makes complex calculations based on a number of variables, with base product values and registration information managed from an online administrative database.

JMC Steel Group is North America’s largest independent steel tubing manufacturer, serving customers throughout Canada and the United States.

Fresh Design Thinking