We help purpose-driven companies build brands that people trust

We help leaders and entrepreneurs express their purpose, values, character, and culture through design, story, visual voice, and cause marketing. This approach aligns profit with purpose, and make a positive impact on customers, employees, profits and the community.

Design for the Private Sector

We begin with the perspective that design thinking is the catalyst for purpose-driven marketing and communications. We counsel C-level executives and venture partners on positioning and strategy, design and marketing, and web and interactive solutions that generate leads and increase sales. We guide companies in communicating their culture and purpose, who want to do business while doing good.

We help introduce services and products into new markets, increase customer engagement and lead generation, and solve complex design, marketing and communications challenges. We build brands through customer-focused thought leadership; design approaches that differentiate; and marketing solutions that build trust and drive sales. Learn more about how we work.

Design for the Social Sector & Greater Good

Aespire®, is our sister design practice that works exclusively with the social, nonprofit and philanthropic sector. Together, Aespire and Sooy+Co help the business community and philanthropic community strengthen nonprofits and meaningful causes.

Fresh Design Thinking