Sooy + Co.

Sooy+Co. brings clarity to branding and communications to create brands that people love.  We enable education, nonprofit, and innovation-driven organizations to build community, raise brand awareness and increase mind share through positioning, brand strategy, visual identity and design communications.

We are a creative resource to organizations that understand how strategic thinking and design create experiences that transform their brands, radically differentiate them in their audience's minds and connects with their hearts. We infuse our client's brands with meaning that moves them beyond branding to brand alignment.

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Responsible Care Report

A global leader sets an example of corporate social responsibility and leadership with its initiatives in environmental sustainability, safety and responsibility.

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Lucerna Bible Font for the New Living Translation Bible

Tyndale House commissions a new font for an old book: The Lucerna Bible font project transforms the New Living Translation.

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Runaway and Homeless Teens

Addressing the issue of teen homelessness, this Basic Center campaign gives police and counselors the resources they need to reach runaway teens.

What's New?

Curious Obsessions


What our clients say...

Totally Fresh

new article on design theory and design briefs http://tinyurl.com/ya98j4a #in
RT @saintlukesfdn: Saint Luke's Fdn's "Make it Stick!" program? http://tinyurl.com/yc9gjbp tell your great story!